About Us

Acid Aura was born in Sydney, Australia — a vision created by two passionate small business owners with a shared love for creativity, community, and self-expression.

Our mission is to uplift and showcase unique Australian-owned beauty and lifestyle brands, bringing them together under one vibrant roof. From makeup and skincare to nails, fragrance, and self-care, Acid Aura curates a collection that celebrates individuality and the magic of discovering something new.

We’re more than just a store — we’re a community hub. A place where indie brands shine, customers connect, and beauty feels exciting again.

From our physical boutique in Newtown to our online store, Acid Aura represents a new era of Australian retail — one rooted in collaboration, authenticity, and the belief that beauty should inspire confidence, creativity, and connection.